British blackcurrants are the secret weapon in the fight against Alzheimer’s disease

It has been dubbed the ‘forgotten fruit’ and a ‘superfood’ but with new research* suggesting that British blackcurrants are the secret weapon in the fight against Alzheimer’s disease, they should now be known as the ‘forget me not’ fruit.

They may be small, but the blackcurrant is a nutritional powerhouse, bursting with more health promoting antioxidants than most other fruit and vegetables, including the mighty blueberry.

It’s antioxidants called anthocyanins, which help blackcurrants punch above their weight. Anthocyanins provide brain cells with a powerful protection against Alzheimer’s by blocking oxidative stress and DNA damage.

Joanna Hilditch, Chairman of the Blackcurrant Foundation, and Chairman and Managing Director of Whittern Farms Ltd in Herefordshire says: “Because British blackcurrants are grown and bred for their deep colour, our blackcurrants are the healthiest in the world. Packed full of antioxidants and vitamin C, it’s hard to think of a more nutritious food.

Eating blackcurrants or drinking blackcurrant juice as part of a healthy diet, is an easy way to improve your antioxidant intake and maintain a healthy lifestyle.

“This is a real opportunity for manufacturers and retailers to include more blackcurrants in their products and on their shelves. It is also a chance to support home-grown produce.”